basics
stop settling for men’s boxers
what you can expect
You can be excited about two types of boxer briefs that will change your life.
ONE: Our "Giver" model is made of ribbed-cotton making you feel a little extra. TWO: Our "Casual" model is your go-to sporty version. Sign up to know when the first batch drops.
Comfort
We chose top-quality fabrics your skin actually wants to be in.
Fit
Feeling good isn’t a nice-to-have it’s the whole point.
Authenticity
Show up as yourself every day.
who we are
We’re three queer women in Berlin who were done stealing boxer briefs from the men’s aisle - and their drawers. But guess what? We weren’t the only ones. More and more women were making the same swipe.
So, we got to work. Found an absolutely incredible local designer. Teamed up with a woman-led Berlin studio. Then we ripped up the rulebook and started fresh - choosing soft-as-hell fabrics, dialing in the perfect waistband, and obsessing over every damn seam.
BLU boxers that stay put, show off your shape, and feel like a second skin. No bunching. No squeezing. No more borrowing from boys.
BLU is for anyone who’s ever thought, “Wait, shouldn’t underwear feel good?.” Spoiler: It should. And now it does.
Designed in Berlin. Made for your body. So, go ahead - sign up and be one of the first to try our boxer briefs.
Valeria
Raíssa
Xiaoyan
message us
drop us a message if you want to collaborate, stay up to date, or have an inquiry of any kind. We're keen to meet you.